Dr. Shrinivas Krishna Patil is a prudent marketing professional with experience of 30 years spanning over industry(21 years) and academia (09 years), specializing in the area of Digital Marketing, Marketing Analytics, Business strategy, and Brand Management. He is a strong advocate of digital marketing to improve the effectiveness of marketing techniques and building global customer bases. Dr. Shrini is an avid researcher with publications in ABDC & Scopus indexed journals. He has been a corporate Information Technology and business consultant to large corporations, SMEs and government agencies across the globe for enriching their global markets by designing customer made solutions, enhancing brand image, digitizing the brand interactions and improving ROI of marketing spends. His teaching pedagogy focuses on concept clarity, encouraging critical thinking, hands-on/ simulated application and thought provocation. He has taught Digital Marketing, Marketing Analytics, Marketing Strategy, Marketing Metrics and Brand Management in India and Middle east
Worked in pharmaceutical industry for more than 4 decades with extensive cross- functional experience in areas of sales, marketing, distribution, training & development, business development and strategy. Served in top pharma companies like Roussel (now a merged entity with Sanofi), Alkem, Sun Pharma, Lyka, Ranbaxy-Solus & Cosme Farma. More than 20 years at Top Management level and Leadership positions. Consequently worked as Associate Dean - PGDM (Pharma Management) program at IES’s Management College & Research Centre, Mumbai.
Dr. Easubatham Armstrong Anand. J serves as Professor and Head of the Department at School of Management in KPR College of Arts, Science and Research, Coimbatore which is affiliated to Bharathiar University, India. He holds Ph.D in Management and having 26+ years of experience in teaching Human Resource Management and Marketing Management. Besides, he serves as an Adjunct Professor in Western Pacific University, Papua New Guinea and also an Academic Mentor for Ph.D Scholars in Charisma University, British West Indies and Livingstone International University of Tourism Excellence & Business Management (LIUTEBM), Zambia.
Dr. Saravanan Laxmanan is vastly experienced in the field of teaching Banking and Insurance, which consists of 11 years in Dayananda Sagar Institutions, Bengaluru and around 6 years in Addis Ababa University, Ethiopia. He also holds M.S(Insurance) by ICFAI University Addis Ababa University, Ethiopia. He also holds M.S(Insurance) by ICFAI University leading to Certified Risk & Insurance Manager. He has been a member of The Editorial leading to Certified Risk & Insurance Manager. He has been a member of The Editorial leading to Certified Risk & Insurance Manager. He has been a member of The Editorial leading to Certified Risk & Insurance Manager. He has been a member of The Editorial Board of All Nations University Journal of Applied Thoughts (ANUJAT), Ghana, West Africa. He is also a panel Reviewer of Disciples India Global Journal of Applied Management (DIGJAM), Bengaluru.
